As part of the 'Believe' campaign for The West Virginia Lottery, I was responsible for capturing brand photography to support the campaign's message. At the center of this campaign were two charismatic young men known as "The Lotto Bros," who were featured in a series of commercials, print ads, billboards, and social media appearances. The campaign was designed to showcase the idea that although winning the lottery may seem impossible, it is in fact possible if you believe and play. The Bros were featured in a range of goofy situations, from being abducted by aliens to fighting bigfoot, filling out a perfect bracket, creating a time machine out of a blender, and more.